Coca-Cola’s Designated Driver campaign
The campaign aims to further reduce instances of drink driving by rewarding local drivers who choose not to drink alcohol on a night out. To launch he programme into the public domain it was essential to use a personality that would have widespread appeal and generate media and consumer interest.
“Perry was the ideal choice, his endorsement of the programme generated huge media coverage and interest throughout the country. Working with Perry was an absolute pleasure. He really understood and cared about what the programme aimed to achieve and he employed enthusiasm and professionalism throughout.
An enigmatic character Perry is also a superb speaker and this mixed with likability and his dynamic style, made him the perfect ambassador for our company on this occasion.”
Coca-Cola’s Designated Driver campaign is supported by Department of the Environment (Northern Ireland) and the Police Service of Northern Ireland.
Maire Campbell, Public Affairs and Communications Manager, Coca Cola