As part of its ‘Think before You Drive’ campaign, Bridgestone wanted to educate drivers.
Research by the global tyre manufacturer showed Britain has become a nation where ignorance is bliss because drivers are not making the most of basic checks on their vehicles. Of the 1,500 sampled, 65 per cent admitting they don’t take regular care of their cars.
To support the campaign, Bridgestone teamed up with Perry McCarthy the original ‘Stig’ of Top Gear to provide advice to motorists on ensuring their cars are fit to take to the road.
“Perry was a first class choice in communicating our findings and message, and was able to deliver in an entertaining and informative way to our target of 20 UK radio stations in one day”