In October 2007 Garmin used Perry McCarthy as its ambassador for the ‘Great British Drives’ campaign.

Perry was chosen as a well known personality linked to driving who could draw on his motoring experience to promote the positive emotions that can be gained from driving on British roads.

A successful radio day was held to promote the results of a Garmin survey which revealed the ‘Top Ten Worst Roads in Britain’; the ‘Top Ten Best Roads in Britain’ and the ‘Top Five Most Memorable Drives’; as well as geographic and demographic comparisons. 16 interviews with Perry took place, resulting in coverage on radio stations including BBC Scotland, BBC Cumbria, BBC Cambridge, BBC Oxford and BBC Suffolk.